Web Development

web development puzzle

Web Development

  • Develop new Word Press web sites for business owners (including e-commerce sites)
  • Administration of Web sites, content management application, and design tools
  • Manage small to medium-scale web related projects from inception to completion
  • Manage domain names, DNS, SSL certificates
  • Manage multiple client websites, updating and posting document and text changes
  • Create and maintain a consistent Web site architectural structure.
  • Create and maintain an archive for Web site templates and images
  • Create and post original content for Web sites when needed/required
  • Create and maintain reference archives for older versions of Web sites and relevant content
  • Review and update Web pages and content to ensure site is accurate, relevant and current
  • Perform quality checks to diagnose and troubleshoot problems with existing Web applications and sites including broken links (e.g., internal and external), typographical errors and formatting inconsistencies
  • Write and post blog articles relevant to site; post content on Twitter and Facebook

 

SEO

  • Build and drive traffic to company websites
  • Implement SEO/SMO techniques to build Web traffic and generate repeat usage
  • White hat SEO/SEM techniques used to build/increase traffic
  • Manage search engine infrastructure for various web properties
  • Monitor and tune performance of sites for the various natural search engines
  • Monitor search engine trends and best practices
  • Create and optimize website copy, on-page elements, Meta tags, etc. to support websites and racking metrics.
  • Test creative online copy to improve search effectiveness and conversion
  • Create website traffic, ranking, and conversion reports for clients
  • Optimize the structure, URL format, and filenames of existing and new website sections
  • Implement and test strategies to increase conversion rates across web properties
  • Increase customer acquisition and loyalty through online marketing channels including website properties, SEO/ SEM, email, social media
  • Develop and maintain micro sites across market segments, online channels and verticals to increase demand and awareness
  • Implement and manage strategies for all social media
  • E-commerce ordering processing

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